Whether you're looking to invest in a cruise line or go on a cruise, the following information should be of interest to you. If you're an investor, then there's a good chance that you have heard of Glassdoor.com - a site that allows employees to leave anonymous reviews of their company. Cruiseline.com is just as important for investors, but in a different way.
Tens of thousands of travelers rate and review their cruise line experiences on Cruiseline.com. All of these reviews are verified, meaning that all reviewers have gone on the cruise they're reviewing. Most importantly, with the growth of social media, word of mouth is more important than ever before. Every experience plays a potentially significant role toward the future growth, or lack of growth, for a cruise line.
The cruise lines being looked at are Royal Caribbean, Carnival, Norwegian Cruise Line, and Walt Disney's Disney Cruise Line. The scores you find below might surprise you.
Travelers rated Royal Caribbean a 3.9 of 5.0, a relatively high score. This score is based on 10, 952 reviews. Therefore, these results can be trusted. Below is a breakdown for how travelers scored Royal Caribbean:
5 Stars: 3, 723
4 Stars: 3, 823
3 Stars: 2, 635
2 Stars: 478
1 Star: 293
The majority of Royal Caribbean guests rated their experience 4 Stars, but a 5-star rating took a close second. The biggest positives mentioned for Royal Caribbean include beautiful ships, an attentive staff, excellent food, and great entertainment. Negatives were difficult to find, but repetitive entertainment and crowded restaurant seating on Independence of the Seas were mentioned more than once. However, travelers appeared to be pleased with Royal Caribbean overall.
Royal Caribbean enjoyed stock appreciation of 33% over the past year, which appears to be justifiable. Based on traveler ratings and reviews, continued success is possible, despite Royal Caribbean trading at 149 times earnings.
Royal Caribbean is a winner, but it's not the highest-rated cruise line. The big winner will be revealed soon, but first let's take a look at another popular cruise line.
Travelers rated Carnival a 3.6 of 5.0. This is higher than many travelers might expect. And it's based on 16, 253 reviews. Therefore, you can trust it. Below is a breakdown of how travelers score Carnival:
5 Stars: 4, 101
4 Stars: 5, 431
3 Stars: 4, 724
2 Stars: 1, 157
1 Star: 840
The majority of Carnival guests rated their experience 4 Stars. Despite being in the news for all the wrong reasons over the past few years, most Carnival guests appeared to be at least somewhat pleased with their experiences. The biggest negative was that some guests who sailed on Carnival in earlier years now feel as though they're treated more as a number than someone special, and that the crews don't possess as much fun spirit as in the past. This could relate to built-in gratuities, but that's just speculation.